email marketing tools · Tool Face-Off

Constant Contact vs Mailchimp

Quick answer

Mailchimp edges out Constant Contact for most users thanks to a more generous free tier and stronger automation, but Constant Contact fights back with superior customer support and event management tools.

Constant Contact
The small-biz-friendly email platform with a human on the phone
3.8★
VS
Mailchimp
The email marketing giant that grew up and got complicated
4.1★
Free Plan
No (60-day trial only)
Yes – up to 500 contacts, 1,000 emails/mo
Starting Paid Price
~$12/mo (Lite, 500 contacts)
~$13/mo (Essentials, 500 contacts)
Contact Limit (entry tier)
500 contacts
500 contacts
Email Sends (entry tier)
Unlimited
10x contact limit/mo
Marketing Automation
Basic sequences, limited branching
Advanced workflows with branching logic
A/B Testing
Subject line only (Lite plan)
Subject, content, send time (all paid tiers)
Landing Pages
Yes (included)
Yes (included)
Event Management
Built-in event tools & RSVPs
Not available
Social Media Ads
Facebook & Instagram only
Facebook, Instagram, Google retargeting
Integrations
~500+ integrations
~300+ native + Zapier for thousands more
Phone Support
Yes (all plans)
No (email & chat only on paid; none on free)
Reporting & Analytics
Standard open/click reports
Revenue tracking, predicted demographics, deeper analytics

Constant Contact

Pricing★★★☆☆
Features★★★½☆
Automations★★★☆☆
Ease of Use★★★★½
Integrations★★★½☆
Deliverability★★★★☆
Customer Support★★★★★

Mailchimp

Pricing★★★★☆
Features★★★★½
Automations★★★★½
Ease of Use★★★★☆
Integrations★★★★★
Deliverability★★★★☆
Customer Support★★★☆☆

Worth knowing

Mailchimp's name came from an early side project making humorous e-cards — the chimp was always meant to be a joke, and now it's a billion-dollar brand. 🐒

If you want

You're a non-profit, event organizer, or just want a human on the phone

Constant Contact's event tools and real phone support make it the rare email platform that actually picks up.

→ Pick Constant Contact
If you want

You want the most powerful automations and analytics without paying enterprise prices

Mailchimp's workflow builder and deeper reporting leave Constant Contact's automation in the dust.

→ Pick Mailchimp
If you want

You're just starting out and need a free plan to test the waters

Mailchimp's free tier lets you build to 500 contacts before spending a single dollar.

→ Pick Mailchimp
If you want

You send high email volume to a modest contact list

Constant Contact's unlimited sends on the entry plan beats Mailchimp's 10x contact cap hands down.

→ Pick Constant Contact
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