email marketing tools · Tool Face-Off

Constant Contact vs Brevo

Quick answer

Brevo edges out Constant Contact for most users thanks to a generous free tier and SMS built-in, while Constant Contact wins on ease of use and event/social tools for small businesses.

Constant Contact

The small-biz-friendly email veteran with hand-holding included

3.6★

Our pick

Brevo

The scrappy all-in-one challenger with SMS, email, and a free tier that actually slaps

4.1★

Free Plan

No (30-day trial only)

Yes — 300 emails/day, unlimited contacts

Starting Paid Price

~$12/mo (Lite, up to 500 contacts)

~$9/mo (Starter, 5,000 emails/mo)

Pricing Model

By contact count (gets expensive fast)

By email volume (friendlier for large lists)

SMS Marketing

Add-on via third parties

Built-in, native SMS campaigns

Marketing Automation

Basic (event-triggered emails, limited branching)

Advanced (multi-step workflows, lead scoring)

Email Templates

200+ professionally designed templates

40+ templates (fewer but clean)

CRM Included

Basic contact management only

Yes — lightweight built-in CRM

Event Management

Yes — native event registration tool

No native event tools

Transactional Email

Not natively supported

Yes — SMTP & API transactional email

Live Chat Support

Yes, plus phone support on all plans

Chat/email; phone only on higher tiers

A/B Testing

Subject line only

Subject line, sender name, content

Integrations

300+ (Shopify, WordPress, Salesforce)

150+ but covers all major platforms

Constant Contact

Pricing★★½☆☆

Support★★★★½

Features★★★½☆

Automation★★★☆☆

Ease of Use★★★★½

Integrations★★★½☆

Deliverability★★★★☆

Brevo

Pricing★★★★½

Support★★★½☆

Features★★★★½

Automation★★★★½

Ease of Use★★★★☆

Integrations★★★★☆

Deliverability★★★★☆

Worth knowing

Brevo (formerly Sendinblue) rebranded in 2023 and has grown to 500,000+ users globally.
Constant Contact has been around since 1995 — it's basically the grandparent of email marketing.
Brevo's free plan stores unlimited contacts, which is virtually unmatched at zero dollars.
Constant Contact's pricing can reach $80+/mo for 5,000 contacts; Brevo's equivalent is far cheaper.
Brevo supports WhatsApp campaigns in addition to email and SMS — Constant Contact doesn't.

Constant Contact was founded the same year Amazon launched — yet somehow Amazon figured out recommendation emails and Constant Contact still charges per contact.

If you want

You run events, need hand-holding, and have a small list

Constant Contact's event tools, phone support, and beginner-friendly UX are hard to beat for local businesses.

→ Pick Constant Contact

If you want

You want the best value and a free starting point

Brevo's free tier, volume-based pricing, and built-in SMS make it the obvious pick for cost-conscious teams.

→ Pick Brevo

If you want

You need advanced automation and multi-channel marketing

Brevo's workflow builder, CRM, SMS, and transactional email in one platform crushes Constant Contact here.

→ Pick Brevo