Free Plan Emails/Month
6,000 emails, up to 2,000 contacts
300 emails/day (~9,000/month), unlimited contacts
Free Plan Contact Limit
2,000 contacts
Unlimited contacts
Paid Plan Starting Price
~$3/month (500 subscribers)
~$9/month (Starter, 5,000 emails/month)
Pricing Model
Subscriber-based or email volume
Email volume-based (contacts are free)
Marketing Automation
Workflow builder, limited triggers
Visual automation builder, rich triggers
Transactional Email
Via Zoho Transmail (separate product)
Built-in, included on all plans
SMS Marketing
Not available natively
Yes, built-in
CRM Integration
Native Zoho CRM sync (seamless)
Built-in lightweight CRM included
Landing Pages
No native landing page builder
Yes, included
A/B Testing
Subject line only on lower plans
Subject line & content on all paid plans
Template Library
~300+ templates
~400+ templates, more modern designs
Zoho Ecosystem Native
Yes — deep integration with 40+ Zoho apps
Via third-party connectors only
Worth knowing
- Brevo (formerly Sendinblue) rebranded in 2023 and has grown to 500,000+ businesses globally.
- Zoho Campaigns is part of a suite of 55+ Zoho products — great if you already pay for Zoho One.
- Brevo's volume-based pricing means a list of 100,000 contacts doesn't cost extra — you pay for sends.
- Zoho Campaigns offers a pay-per-email credits model, handy for infrequent senders.
- Brevo includes a built-in chat widget and WhatsApp campaigns — Zoho Campaigns does not.
Brevo was called Sendinblue for 12 years before rebranding — apparently 'blue' wasn't broad enough for a tool that also does SMS, WhatsApp, and chat.
If you wantYou're already using Zoho CRM or Zoho One
Native sync with the full Zoho suite saves setup time and keeps your data in one place.
→ Pick Zoho Campaigns If you wantYou have a large contact list but send emails infrequently
Brevo charges by email volume, not contacts — perfect for big lists with low send frequency.
→ Pick Brevo If you wantYou want automation, SMS, and landing pages without stitching tools together
Brevo's all-in-one platform covers all three natively, even on affordable plans.
→ Pick Brevo If you wantYou're a budget-conscious small business with under 500 subscribers
Zoho Campaigns' entry paid tier starts cheaper and still covers core email marketing needs.
→ Pick Zoho Campaigns Some links on this page are affiliate links. If you sign up through them, we may earn a commission at no extra cost to you.