email marketing tools · Tool Face-Off

GetResponse vs Zoho Campaigns

Quick answer

GetResponse is a full marketing suite with automation muscle; Zoho Campaigns wins on price and plays nicely in the Zoho ecosystem. Pick GetResponse for power, Zoho for budget.

Our pick

GetResponse

All-in-one marketing platform with serious automation chops

4.1★

Zoho Campaigns

Affordable email marketing that fits the Zoho universe perfectly

3.6★

Free Plan

Free up to 500 contacts, 2,500 emails/mo

Free up to 2,000 contacts, 6,000 emails/mo

Paid Starting Price

~$15/mo (Email plan, 1,000 contacts)

~$3/mo (500 contacts) or pay-per-email

Email Templates

200+ professionally designed templates

~100 templates, decent but fewer choices

Marketing Automation

Visual workflow builder, advanced triggers, lead scoring

Basic autoresponders and simple workflows

Landing Page Builder

Built-in, unlimited pages on paid plans

Not included natively

Webinar Hosting

Built-in webinar tool (paid plans)

Not available

A/B Testing

Subject line, content, send time testing

Subject line A/B testing only

CRM Integration

Native integrations + Zapier; no built-in CRM

Deep native sync with Zoho CRM

Zoho Ecosystem Fit

No native Zoho connectivity

Native sync with Zoho Books, CRM, Desk, etc.

SMS Marketing

Available as add-on

Available via Zoho ecosystem

Reporting & Analytics

Detailed reports, ecommerce tracking, heat maps

Standard open/click reports, basic dashboards

Customer Support

24/7 live chat + email; phone on higher plans

Email, chat, phone; response times vary

GetResponse

Pricing★★★½☆

Support★★★★☆

Automation★★★★½

Ease of Use★★★★☆

Integrations★★★★☆

Deliverability★★★★½

Email Features★★★★½

Zoho Campaigns

Pricing★★★★½

Support★★★½☆

Automation★★★☆☆

Ease of Use★★★½☆

Integrations★★★½☆

Deliverability★★★½☆

Email Features★★★½☆

Worth knowing

GetResponse has been around since 1998 — it's practically a dinosaur in the best way.
Zoho Campaigns' free plan lets you send 6,000 emails/mo — double GetResponse's free limit.
GetResponse's automation builder supports conditional logic, lead scoring, and event-triggered sequences that rivals charge extra for.
Zoho Campaigns is part of the 55+ app Zoho suite, so if you're already paying for Zoho One, Campaigns may be nearly free for you.
GetResponse includes a built-in conversion funnel builder — landing page, email series, and payment processing in one flow.

GetResponse once marketed itself as 'the world's easiest email marketing' — a bold claim from a platform with a workflow builder that can humble seasoned marketers.

If you want

You want powerful automation and an all-in-one marketing suite

GetResponse's visual automation builder, landing pages, and webinar tools make it a genuine one-stop shop.

→ Pick GetResponse

If you want

You're already using Zoho CRM or other Zoho apps

Zoho Campaigns syncs natively across the Zoho suite — no integration headaches and potentially zero extra cost.

→ Pick Zoho Campaigns

If you want

You're on a tight budget and just need reliable email sends

Zoho Campaigns' pricing starts lower and the free plan is more generous for growing lists.

→ Pick Zoho Campaigns