email marketing tools · Tool Face-Off

HubSpot Marketing Hub vs GetResponse

Quick answer

HubSpot is the CRM-powered powerhouse for scaling teams who want everything in one roof; GetResponse is the scrappy, affordable all-in-one that punches above its price tag for solo creators and SMBs.

Our pick

HubSpot Marketing Hub

Enterprise CRM meets email marketing — at enterprise prices.

4.1★

GetResponse

Affordable email marketing with webinars, funnels, and a free plan baked in.

4★

Free Plan

Yes — up to 1,000 contacts, 2,000 emails/month

Yes — up to 500 contacts, unlimited emails

Starting Paid Price

~$20/month (Starter, very limited)

~$19/month for 1,000 contacts (Email Marketing plan)

Contacts at $50/month

~1,000 contacts (Starter tier)

~2,500 contacts

Built-in CRM

Yes — full-featured HubSpot CRM included

Basic contact tagging only, no true CRM

Marketing Automation

Visual workflow builder, advanced branching, lead scoring

Visual automation builder, decent but fewer triggers

Landing Pages

Yes, drag-and-drop builder

Yes, with conversion funnels built in

Webinar Hosting

No — requires third-party integration

Yes — native webinar tool (up to 1,000 attendees on higher plans)

A/B Testing

Yes — subject line, content, send time

Yes — subject line and content

Email Templates

~100+ professional templates

200+ templates including industry-specific sets

Native Integrations

1,000+ via HubSpot App Marketplace

150+ native integrations

AI Email Writing

Yes — AI assistant in content editor

Yes — AI email generator and subject line tool

Deliverability Rate

~99% (industry-reported)

HubSpot Marketing Hub

Pricing★★☆☆☆

Support★★★★☆

Automation★★★★★

Ease of Use★★★★☆

Integrations★★★★★

Email Features★★★★½

Analytics & Reporting★★★★½

GetResponse

Pricing★★★★½

Support★★★★☆

Automation★★★½☆

Ease of Use★★★★½

Integrations★★★½☆

Email Features★★★★☆

Analytics & Reporting★★★½☆

Worth knowing

HubSpot's free CRM tracks every contact interaction across email, website, and sales — GetResponse simply can't match that depth.
GetResponse includes a native webinar tool, making it a surprisingly complete platform for course creators and coaches.
HubSpot's Pro plan jumps to ~$890/month — a price cliff that shocks many small businesses mid-growth.
GetResponse has been around since 1998, making it one of the oldest email marketing platforms still actively developed.
HubSpot integrates with Salesforce, Slack, Shopify, and 1,000+ apps; GetResponse covers the essentials but lags on depth.

HubSpot once coined the term 'inbound marketing' — and then built a $800M ARR business selling tools to do it. GetResponse just quietly kept sending emails for 25+ years.

If you want

You want a full CRM + marketing stack that scales to enterprise

HubSpot's CRM, automation, and reporting depth is unmatched — if you can stomach the price jump at Pro tier.

→ Pick HubSpot Marketing Hub

If you want

You're a solopreneur, creator, or SMB watching every dollar

GetResponse gives you email, funnels, landing pages, and webinars at a fraction of HubSpot's cost.

→ Pick GetResponse

If you want

You need to host webinars without paying for a separate tool

GetResponse's native webinar feature is a genuine differentiator — HubSpot requires Zoom or similar add-ons.

→ Pick GetResponse