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email marketing tools · Tool Face-Off

HubSpot Marketing Hub vs Mailerlite

Quick answer

HubSpot Marketing Hub is a powerhouse for revenue-focused teams who want CRM-connected campaigns, while MailerLite is the scrappy underdog that punches way above its price tag for small businesses and solo creators.

Our pick
HubSpot Marketing Hub
Enterprise email marketing with a CRM heartbeat
4.1★
VS
MailerLite
Simple, affordable email marketing that actually sparks joy
4★
Free Plan
Up to 2,000 emails/mo, 1M contacts (limited features)
Up to 12,000 emails/mo, 1,000 subscribers
Paid Starting Price
~$20/mo (Starter, 1,000 contacts)
~$9/mo (500 subscribers)
CRM Integration
Built-in full CRM included
Basic contact management only
Marketing Automation
Advanced multi-branch workflows, lead scoring
Solid basics: sequences, triggers, A/B split
Landing Pages
Yes, included on paid plans
Yes, included even on free plan
A/B Testing
Subject, content, send time, full multivariate
Subject line and content (paid plans)
Email Templates
100+ professional templates
100+ templates, drag-and-drop editor
Reporting & Analytics
Deep revenue attribution, contact-level tracking
Click maps, open rates, basic campaign stats
Transactional Email
Available via add-on (extra cost)
Available via MailerSend add-on
Contacts Limit Scaling Cost
Jumps steeply — 10K contacts ~$130/mo+
10K subscribers ~$73/mo
Native Integrations
1,000+ apps including Salesforce, Shopify
~150 integrations, Zapier covers the rest
GDPR & Compliance Tools
Consent tracking, data privacy dashboard
GDPR forms and unsubscribe tools, solid basics

HubSpot Marketing Hub

Pricing★★☆☆☆
Support★★★★☆
Features★★★★★
Automations★★★★★
Ease of Use★★★½☆
Integrations★★★★★
Deliverability★★★★½

MailerLite

Pricing★★★★★
Support★★★½☆
Features★★★½☆
Automations★★★½☆
Ease of Use★★★★½
Integrations★★★☆☆
Deliverability★★★★½

Worth knowing

HubSpot's full enterprise Marketing Hub can cost more per month than some startups' entire annual software budget — meanwhile MailerLite users are sipping coffee and paying less than a Netflix subscription.

If you want

You want deep CRM-connected email marketing with advanced automation and attribution

HubSpot's native CRM means your sales and marketing data live together, making pipeline reporting and lead scoring genuinely powerful.

→ Pick HubSpot Marketing Hub
If you want

You're a small business, creator, or startup watching your budget closely

MailerLite delivers landing pages, automation, and stellar deliverability at a price that won't make your accountant cry.

→ Pick MailerLite
If you want

You need to scale to tens of thousands of contacts affordably

MailerLite's pricing curve stays friendly at scale; HubSpot's contact-based pricing gets expensive fast.

→ Pick MailerLite
If you want

Your team already lives in HubSpot CRM or needs revenue attribution reporting

No other email tool integrates this seamlessly with HubSpot's own CRM — switching costs would outweigh MailerLite's savings.

→ Pick HubSpot Marketing Hub
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