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Email Marketing Tools · Tool Face-Off

MailerLite vs Mailchimp

Quick answer

MailerLite wins on value and simplicity; Mailchimp wins on brand recognition and advanced features. For most small businesses, MailerLite is the smarter pick.

Our pick
MailerLite
Affordable email marketing that doesn't skimp on the good stuff
4.1★
VS
Mailchimp
The 800-lb gorilla of email marketing — powerful but pricey
3.8★
Free Plan Subscribers
Up to 1,000
Up to 500
Free Plan Monthly Emails
12,000
1,000
Starting Paid Price
~$9/month
~$13/month
Price at 10k Subscribers
~$54/month
~$110/month
Landing Pages
Yes (free plan too)
Yes (limited on free)
A/B Testing
Yes (paid)
Yes (all plans)
Native CRM
No
Basic CRM included
Transactional Emails
Yes (add-on)
Yes (Mandrill add-on)
Native Integrations
150+
300+
24/7 Support
Yes (paid plans)
No (email only on free)
Multi-step Automation
Yes
Yes
Spam & Design Testing
No
Yes (Inbox Preview)

MailerLite

Pricing★★★★★
Support★★★★☆
Features★★★½☆
Automation★★★★☆
Ease of Use★★★★½
Integrations★★★½☆
Deliverability★★★★☆

Mailchimp

Pricing★★½☆☆
Support★★★☆☆
Features★★★★½
Automation★★★★☆
Ease of Use★★★½☆
Integrations★★★★★
Deliverability★★★★☆

Worth knowing

Mailchimp's iconic Freddie Von Chimpenheimer IV mascot has his own style guide, because even cartoon chimps need brand consistency.

If you want

You want the best bang for your buck as a small business or creator

MailerLite's free and paid tiers are dramatically cheaper with generous email limits and automation included.

→ Pick MailerLite
If you want

You need deep integrations with a complex marketing stack

Mailchimp's 300+ integrations and native CRM make it the hub for sophisticated multi-tool setups.

→ Pick Mailchimp
If you want

You're scaling fast and need advanced segmentation and testing

Mailchimp's feature depth, A/B testing on all plans, and inbox preview tools support serious growth marketers.

→ Pick Mailchimp
If you want

You're a blogger, solopreneur, or nonprofit on a tight budget

MailerLite's pricing is almost shockingly reasonable, and the free plan includes landing pages and automations.

→ Pick MailerLite
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