Email Marketing Tools · Tool Face-Off

Zoho Campaigns vs Mailchimp

Quick answer

Mailchimp is the polished crowd-pleaser with a massive ecosystem, but Zoho Campaigns punches hard on value — especially if you're already in the Zoho universe.

Zoho Campaigns

Budget-friendly email marketing for the Zoho faithful

3.8★

Our pick

Mailchimp

The world's most recognizable email marketing platform

4.1★

Free Plan Contacts

2,000 contacts

500 contacts

Free Plan Emails/Month

6,000 sends

1,000 sends

Paid Plans Starting Price

~$3/month (500 contacts)

~$13/month (500 contacts)

Email Templates

~250 templates

100+ templates (higher quality)

Marketing Automation

Basic workflows, limited branching

Advanced multi-step journeys

Native CRM Integration

Seamless with Zoho CRM

Built-in basic CRM, limited depth

Third-Party Integrations

~50 direct integrations

300+ direct integrations

A/B Testing

Subject line & content testing

Subject, content, send time & more

Landing Page Builder

Yes (basic)

Yes (polished, with analytics)

Predictive Analytics / AI

Limited

Yes (send-time optimization, predicted demographics)

Customer Support (free tier)

Email & chat included

Email only for 30 days, then paid plans

GDPR / Compliance Tools

Yes

Zoho Campaigns

Pricing★★★★½

Support★★★★☆

Features★★★★☆

Automation★★★½☆

Ease of Use★★★½☆

Integrations★★★½☆

Deliverability★★★½☆

Mailchimp

Pricing★★½☆☆

Support★★★½☆

Features★★★★½

Automation★★★★½

Ease of Use★★★★½

Integrations★★★★★

Deliverability★★★★½

Worth knowing

Zoho Campaigns is part of the Zoho One suite — 45+ business apps under one roof for ~$37/user/month.
Mailchimp processed over 100 billion emails per year as of its peak independent days before Intuit acquired it in 2021.
Mailchimp's free plan silently removed phone support years ago, leaving many small businesses scrambling for help.
Zoho Campaigns offers a pay-per-email model in addition to subscriber-based pricing — rare in the industry.
Mailchimp's automation 'Customer Journeys' feature is only available on paid plans starting at Standard tier (~$20+/month).

Mailchimp was originally funded by selling funny t-shirts and web design services — the chimp mascot 'Freddie' has been smirking at your campaigns since 2001.

If you want

You're already using Zoho CRM or Zoho One

Native deep integration saves hours of setup, and the combined cost is dramatically lower.

→ Pick Zoho Campaigns

If you want

You want the easiest onboarding and the richest integration ecosystem

Mailchimp's UX is industry-leading and it connects to virtually every tool your business already uses.

→ Pick Mailchimp

If you want

You're a budget-conscious startup with a large contact list

Zoho Campaigns' free tier allows 4x more contacts than Mailchimp's, and paid plans cost a fraction of the price.

→ Pick Zoho Campaigns