Email Marketing Tools · Tool Face-Off

GetResponse vs Mailchimp

Quick answer

Mailchimp wins on brand recognition and ease of use for beginners, but GetResponse punches back hard with built-in webinars, automation depth, and better value at scale. Neither is perfect — your choice hinges on budget and how fancy your funnels need to be.

Our pick

GetResponse

All-in-one marketing platform with serious automation chops

4.1★

Mailchimp

The world's most recognizable email tool — for better and worse

3.6★

Free Plan

Free up to 500 contacts, 2,500 emails/mo

Free up to 500 contacts, 1,000 emails/mo

Starting Paid Price

~$15/mo (Email plan, 1,000 contacts)

~$13/mo (Essentials, 500 contacts)

Price at 10,000 Contacts

~$48/mo

~$100+/mo

Built-in Webinars

Yes (up to 1,000 attendees on higher plans)

Landing Page Builder

Yes, included on all paid plans

Yes, included on paid plans

Marketing Automation

Visual workflow builder, advanced conditions

Basic automation; advanced only on Premium

Native Integrations

150+ integrations

300+ integrations

E-commerce Features

Product emails, abandoned cart, promo codes

Deep Shopify/WooCommerce sync, predicted spend

A/B Testing

Subject line, content, time (all plans)

Up to 3 variants; multivariate on Premium only

SMS Marketing

Yes, built-in

Yes, built-in (US only on lower plans)

24/7 Live Support

Yes, live chat on all paid plans

Email/chat only; phone on Premium ($350+/mo)

AI Content Tools

AI email generator, subject line assistant

AI email writer, content optimizer, brand kit

GetResponse

Pricing★★★★½

Support★★★★☆

Features★★★★½

Automation★★★★½

Ease of Use★★★½☆

Integrations★★★½☆

Deliverability★★★★☆

Mailchimp

Pricing★★★☆☆

Support★★★☆☆

Features★★★½☆

Automation★★★☆☆

Ease of Use★★★★½

Integrations★★★★½

Deliverability★★★★☆

Worth knowing

GetResponse costs roughly half of Mailchimp at the 10,000-contact mark — a real deal for growing lists.
Mailchimp integrates natively with 300+ apps, making it the safer bet if your stack is already crowded.
GetResponse is one of the very few email platforms with a native webinar tool — no Zoom subscription needed.
Mailchimp's free plan sends fewer emails per month than GetResponse's free tier.
GetResponse's visual automation builder supports conditional logic that Mailchimp only unlocks at its top-tier Premium plan.

Mailchimp was literally founded by two guys who needed beer money in 2001 — it's now worth billions, yet still charges you $100/mo for 10k contacts. Cheers to that hustle.

If you want

You want the best bang for your buck on a growing list

GetResponse is significantly cheaper at scale and bundles webinars, automation, and SMS without nickel-and-diming you.

→ Pick GetResponse

If you want

You're a beginner who just needs to send newsletters ASAP

Mailchimp's drag-and-drop UI is genuinely friendlier, and its massive template library means you're live in minutes.

→ Pick Mailchimp

If you want

You run an e-commerce store on Shopify or WooCommerce

Mailchimp's deep e-commerce integrations, predicted spend data, and product retargeting are hard to beat.

→ Pick Mailchimp