Quick answerHubSpot Marketing Hub is the powerhouse CRM-native platform for scaling teams, while Brevo is the scrappy, affordable all-in-one that punches well above its price tag for SMBs.
Free Plan
Up to 2,000 emails/month, 1M contacts (limited features)
Unlimited contacts, 300 emails/day (~9,000/month)
Entry Paid Price
~$800/month (Starter scales by contacts)
~$9/month (Starter, 5,000 emails/month)
Contact-Based Pricing
Yes — costs rise steeply with list size
No — priced by email volume, not contacts
CRM Integration
Native, deep HubSpot CRM built-in
Basic built-in CRM, limited depth
Marketing Automation
Advanced multi-branch workflows, lead scoring, behavioral triggers
Solid automation for basics; fewer branching options
SMS Marketing
Available but as an add-on with extra cost
Built-in SMS with competitive per-message pricing
Landing Pages
Yes, drag-and-drop with A/B testing
Yes, but fewer templates and design options
A/B Testing
Advanced — subject line, content, send time
Basic — subject line only on most plans
Reporting & Analytics
Deep multi-touch attribution, custom dashboards
Standard open/click stats; decent but not deep
Transactional Email
Available via API (separate product layer)
Built-in transactional email with SMTP relay
Template Library
Large, professionally designed library
Solid library, slightly smaller selection
GDPR & Compliance Tools
Robust consent and data management tools
Good GDPR tools, WhatsApp channel included
If you wantYou want deep CRM, attribution, and enterprise-grade automation
HubSpot's native CRM data makes its automation and reporting genuinely class-leading — worth the cost if you'll actually use it.
→ Pick HubSpot Marketing Hub If you wantYou're an SMB watching your budget or have a large contact list
Brevo's volume-based pricing means you're not punished for growing your list, and $9/month beats $800/month for most small teams.
→ Pick Brevo If you wantYou need transactional email and marketing in one tool
Brevo handles both marketing and transactional email natively, saving you a separate Mailgun or SendGrid subscription.
→ Pick Brevo If you wantYou're already in the HubSpot ecosystem
Switching costs are real — if your sales team lives in HubSpot CRM, Marketing Hub's sync is seamless and irreplaceable.
→ Pick HubSpot Marketing Hub Some links on this page are affiliate links. If you sign up through them, we may earn a commission at no extra cost to you.