email marketing tools · Tool Face-Off

Brevo vs Mailchimp

Quick answer

Brevo wins on value and SMS features; Mailchimp wins on polish, templates, and ecosystem. Choose Brevo if budget matters, Mailchimp if you want the industry standard with training wheels.

Brevo

Affordable all-in-one marketing with SMS and CRM baked in

4.1★

Mailchimp

The OG email marketing platform with a massive ecosystem

4★

Free Plan Emails/Month

300/day (unlimited contacts)

1,000/month (500 contacts)

Paid Plan Starting Price

~$9/month

~$13/month

Pricing Model

Based on emails sent

Based on contacts

SMS Marketing

Yes, built-in

Yes, via add-on

Built-in CRM

Yes, free

Basic only

Email Templates

~40 templates

100+ templates

Automation Workflows

Advanced, multi-step

Advanced, more visual

Native Integrations

~150

300+

Landing Page Builder

Yes

Transactional Email

Yes, built-in

Via Mandrill (paid add-on)

A/B Testing

Yes

Yes, more options

GDPR Compliance Tools

Strong, EU-based

Available

Brevo

Pricing★★★★★

Support★★★★☆

Automation★★★★½

Ease of Use★★★★☆

Integrations★★★½☆

Deliverability★★★★☆

Email Features★★★★☆

Mailchimp

Pricing★★½☆☆

Support★★★☆☆

Automation★★★★☆

Ease of Use★★★★½

Integrations★★★★★

Deliverability★★★★½

Email Features★★★★½

Worth knowing

Brevo (formerly Sendinblue) rebranded in 2023 and has over 500,000 customers worldwide.
Mailchimp was acquired by Intuit in 2021 for a reported $12 billion.
Brevo's pricing by email volume means large contact lists don't blow your budget.
Mailchimp's free plan dropped from 2,000 to 500 contacts in 2023 — a painful cut.
Brevo is headquartered in Paris, making it a natural fit for GDPR-conscious European businesses.

Mailchimp's name came from a joke internal newsletter called 'The Chimp' — now it's worth billions. Meanwhile, Brevo had to rebrand because nobody could spell 'Sendinblue' correctly.

If you want

You have a large list but send emails infrequently

Brevo charges per email sent, not per contact — huge savings for big-list, low-frequency senders.

→ Pick Brevo

If you want

You want the richest template library and integrations ecosystem

Mailchimp's 300+ integrations and polished templates make it the plug-and-play king.

→ Pick Mailchimp

If you want

You need SMS + email + CRM without paying for three tools

Brevo bundles all three natively, no add-ons or third-party juggling required.

→ Pick Brevo

If you want

You're a small business just starting out who wants guided setup

Mailchimp's UX, onboarding, and community resources are hard to beat for beginners.

→ Pick Mailchimp

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