Email Marketing Tools · Tool Face-Off

ActiveCampaign vs Brevo

Quick answer

ActiveCampaign is the automation powerhouse for serious marketers; Brevo is the budget-friendly all-rounder that won't empty your wallet.

Our pick

ActiveCampaign

CRM-powered automation for growth-obsessed teams

4.1★

Brevo

All-in-one marketing on a shoestring budget

3.9★

Starting Price

~$15/mo (500 contacts)

Free plan available; paid from ~$9/mo

Free Plan

14-day trial only

Yes — 300 emails/day, unlimited contacts

Contact-based Pricing

Yes — costs rise steeply with list size

No — priced by email volume, not contacts

Visual Automation Builder

Advanced multi-branch, conditional logic

Basic, limited branching

Built-in CRM

Yes — full sales CRM included

Yes — lightweight CRM included

SMS Marketing

Yes (add-on cost)

Yes — built-in, no extra subscription

Transactional Email

Via Postmark (separate product)

Yes — natively built-in

Native Integrations

900+

150+

Landing Pages

Yes

A/B Testing

Advanced — content, subject, send time

Basic — subject line & sender name

Predictive Sending / AI

Yes — predictive sending & win probability

Limited AI features

WhatsApp Marketing

Yes

ActiveCampaign

Pricing★★½☆☆

Support★★★★☆

Features★★★★½

Ease of Use★★★½☆

Integrations★★★★★

Deliverability★★★★½

Automation Depth★★★★★

Brevo

Pricing★★★★★

Support★★★½☆

Features★★★½☆

Ease of Use★★★★½

Integrations★★★½☆

Deliverability★★★★☆

Automation Depth★★★☆☆

Worth knowing

ActiveCampaign has 900+ integrations — it plays well with almost every tool in your stack.
Brevo's free plan includes unlimited contacts, a rarity in the email marketing world.
ActiveCampaign's pricing scales with contacts, so a 100k list can cost $400+/mo easily.
Brevo (formerly Sendinblue) rebranded in 2023 and added WhatsApp, SMS, and live chat under one roof.
ActiveCampaign's automation builder supports 'if/else' logic so complex it could moonlight as a flowchart app.

Brevo used to be called Sendinblue — they rebranded because 'blue' wasn't in their budget anymore. (Kidding. Mostly.)

If you want

You want serious, multi-step marketing automation

ActiveCampaign's automation depth is unmatched at this price tier — perfect for complex customer journeys.

→ Pick ActiveCampaign

If you want

You're a startup or small business watching every dollar

Brevo's free plan and volume-based pricing mean you won't pay more just because your list grows.

→ Pick Brevo

If you want

You need SMS, WhatsApp, and email in one platform

Brevo handles all three natively without bolt-on costs or extra subscriptions.