Wix eCommerce is a friendly drag-and-drop builder that dabbles in selling; BigCommerce is a serious sales engine built for merchants who mean business. Pick Wix if you want a pretty site fast, BigCommerce if you want to scale without hitting walls.
Wix once ran a Super Bowl ad mocking professional web designers — BigCommerce quietly said nothing and onboarded those designers' enterprise clients instead.
You're a small creative business wanting a gorgeous site that also sells
Wix's editor and template library are unmatched for design-first brands with modest sales volume.
→ Pick Wix eCommerceYou're a growing retailer needing multi-channel, B2B, or serious catalog management
BigCommerce was built for this; its native features reduce reliance on expensive third-party apps.
→ Pick BigCommerceYou want zero transaction fees without being locked into a proprietary payment processor
BigCommerce never charges transaction fees regardless of which payment gateway you choose.
→ Pick BigCommerceYou have no developer and need a store live by the weekend
Wix's drag-and-drop learning curve is the gentlest in the industry — no coding, no crying.
→ Pick Wix eCommerce