Starting Price (commerce plan)
$39/mo (Basic)
~$17/mo (Light/Core)
Transaction Fees (no Shopify Payments)
0.5–2% extra fee
0% transaction fees
Number of App Integrations
8,000+ apps
~300 apps
Product Limit
Unlimited
Unlimited
Abandoned Cart Recovery
All paid plans
Core plan and above
Point of Sale (POS)
Built-in, robust POS hardware
Basic POS only
Multi-currency Selling
Yes, native
Yes, via app
Dropshipping Support
Native + DSers/Oberlo ecosystem
Modalyst integration only
Checkout Customization
Full (on Shopify Plus)
Limited
Free Trial
3 days + $1/mo for 3 months
Free plan available
Built-in Blogging
Basic blog
Full-featured blog
Scalability Ceiling
Enterprise (Shopify Plus)
Small-to-mid stores only
Worth knowing
- Shopify powers over 1.75 million merchants across 175 countries.
- Wix has 230+ million registered users but only a fraction run serious stores.
- Shopify's app store alone has generated over $40B in partner revenue.
- Wix's drag-and-drop editor scores near-perfect in ease-of-use surveys.
- Shopify Plus starts at $2,300/mo, targeting enterprise-level retailers.
Shopify was originally built to sell snowboards — founder Tobias Lütke couldn't find good enough e-commerce software, so he just wrote his own. Overachievers, amirite?
If you wantYou're building a serious, growing online store
Shopify's commerce infrastructure, app ecosystem, and scalability have no real rival at this level.
→ Pick Shopify If you wantYou want a gorgeous website with light selling needs
Wix's design freedom and lower cost make it perfect when the store is secondary to the brand site.
→ Pick Wix eCommerce If you wantYou need physical retail + online sales (omnichannel)
Shopify POS is a full retail system; Wix's POS is basic at best.
→ Pick Shopify If you wantYou're on a tight budget just starting out
Wix's free plan and lower entry price let you test selling without committing real money.
→ Pick Wix eCommerce Some links on this page are affiliate links. If you sign up through them, we may earn a commission at no extra cost to you.