Free Plan
Up to 250 contacts, 500 emails/mo
Unlimited contacts, 300 emails/day
Paid Plans Starting Price
~$20/mo (500 contacts)
~$9/mo (5,000 emails/mo)
Pricing Model
Contact-based (gets pricey fast)
Email-volume-based (more flexible)
Shopify Integration
Native, deep, best-in-class
Available but more limited
SMS Marketing
Yes, built-in (US/CA/UK/AU)
Yes, global coverage
Transactional Email
Requires workaround / paid add-on
Native, included in free plan
Pre-built Automation Flows
100+ e-commerce-specific flows
~40 general-purpose workflows
Predictive Analytics
Yes (CLV, churn risk, next order date)
No
A/B Testing
Advanced multi-variant testing
Basic A/B testing
CRM Built-in
No (contact profiles only)
Yes, lightweight CRM included
Landing Pages
No
Yes, included
Customer Support
Email/chat (priority for higher tiers)
Email/chat + phone on higher tiers
Worth knowing
- Klaviyo claims its users average $85 returned for every $1 spent on the platform.
- Brevo (formerly Sendinblue) rebranded in 2023 and now serves 500,000+ businesses worldwide.
- Klaviyo integrates with 300+ apps, with especially deep hooks into Shopify, WooCommerce, and BigCommerce.
- Brevo's free plan never expires and includes transactional emails — rare in this category.
- Klaviyo's predictive analytics can estimate a customer's next purchase date, which sounds almost creepy until it works.
Klaviyo's pricing can jump from $20/mo to $1,700/mo just by growing your list to 100k contacts — congrats on your success, here's your bill.
If you wantYou run a Shopify or WooCommerce store and revenue attribution matters
Klaviyo's e-commerce DNA and predictive analytics turn customer data into actual dollars recovered.
→ Pick Klaviyo If you wantYou're a startup, agency, or SMB watching every dollar
Brevo's volume-based pricing and free CRM/landing pages pack way more value per dollar at small scale.
→ Pick Brevo If you wantYou need transactional AND marketing emails in one tool
Brevo handles both natively out of the box; Klaviyo requires patchwork solutions for transactional sends.
→ Pick Brevo If you wantYou want advanced segmentation and automated flows at scale
Klaviyo's behavioral segmentation and 100+ pre-built flows are simply unmatched for high-volume e-commerce.
→ Pick Klaviyo Some links on this page are affiliate links. If you sign up through them, we may earn a commission at no extra cost to you.