Secondhand Fashion Marketplace · Tool Face-Off

Vinted vs Depop

Quick answer

Vinted wins on fees (zero for sellers), while Depop wins on style cred and Gen-Z clout. If you hate losing money to commissions, Vinted is a no-brainer. If you're selling vintage streetwear to a fashion-forward crowd, Depop's vibe is unmatched.

Vinted

Sell without the fee sting

3.9★

Our pick

Depop

The app that dresses like its users

4★

Seller Commission

0% (free to sell)

10% on each sale

Buyer Protection Fee

3-8% added to buyer's price

Included in listing price

Payment Processing Fee

Covered by buyer fee

~2.9% + $0.30 (PayPal/Depop Payments)

Primary Market

Europe (strong UK, FR, DE)

USA, UK, Australia

Target Age Group

18-45 broad range

16-26 Gen-Z core

Listing Style

Clean, eBay-like grid

Instagram-style photo feed

Shipping Options

Pre-paid labels via partners (Colissimo, DPD, etc.)

Self-arranged or Depop label (US/UK only)

Negotiation / Offers

In-app price negotiation

Offer feature available

Items Allowed

Clothing, accessories, home goods

Clothing & accessories only

Resale Price Potential

Lower — budget-conscious buyers

Higher — buyers pay for cool factor

Seller Following / Shop

Basic follower system

Full shop profile, reviews, followers

Parent Company

Vinted (independent, Lithuania)

Etsy Inc. (acquired 2021)

Vinted

Ease of Use★★★★½

Seller Fees★★★★★

Buyer Audience★★★½☆

Shipping Experience★★★★☆

Fashion Niche Appeal★★★☆☆

Community & Discovery★★★½☆

Depop

Ease of Use★★★★☆

Seller Fees★★½☆☆

Buyer Audience★★★★½

Shipping Experience★★★½☆

Fashion Niche Appeal★★★★★

Community & Discovery★★★★½

Worth knowing

Vinted has over 75 million registered users across Europe, making it the continent's largest secondhand fashion platform.
Depop has over 35 million registered users globally, with ~90% under the age of 26.
Vinted's zero-seller-fee model means a €20 sale nets you exactly €20 — almost unheard of in the space.
Depop's 10% fee on a $50 vintage jacket equals $5 gone before payment processing bites too.
Depop listings that use lifestyle/editorial photos sell significantly faster than plain flat-lays, rewarding creative sellers.

Depop's founders originally launched it as a magazine app in 2011 — it only became a fashion marketplace because users kept asking 'where can I buy what's in the photos?' Sometimes pivot stories are just users yelling.

If you want

You want to maximise profit with zero seller fees

Vinted takes nothing from sellers — every penny from the sale goes straight to you.

→ Pick Vinted

If you want

You're selling vintage, streetwear, or Y2K pieces to style-obsessed buyers

Depop's audience actively hunts for unique fashion and will pay a premium for the right aesthetic.

→ Pick Depop

If you want

You're based in continental Europe

Vinted dominates European markets with local shipping integrations and a massive local buyer base.

→ Pick Vinted

If you want

You want to build a personal brand or reseller shop

Depop's shop profiles, follower counts, and feed discovery make it the closest thing to an Instagram boutique.

→ Pick Depop

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