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website builders · Tool Face-Off

Squarespace vs Wix

Quick answer

Wix wins on flexibility and feature depth; Squarespace wins on polish and aesthetics. Pick Squarespace if you care about looks, Wix if you want to tinker.

Our pick
Squarespace
Beautiful templates, zero excuses
4★
VS
Wix
Drag-and-drop everything, seriously everything
4★
Starting Price
$16/mo (billed annually)
$17/mo (billed annually)
Free Plan
No (14-day trial only)
Yes (Wix branding shown)
Number of Templates
~180 curated templates
800+ templates
Template Switching
No — locked after launch
Yes — switch anytime
Storage (base plan)
Unlimited storage
2 GB (free), 2-50 GB paid
App / Plugin Market
~40 extensions
300+ apps in Wix App Market
eCommerce on Base Plan
No — needs Commerce plan ($23+/mo)
Yes — available on Business plan
Transaction Fees
0% on all paid plans
0% on paid plans
Blogging Tools
Strong built-in blogging suite
Decent but less refined
AI Website Builder
Basic AI design assistant
Wix ADI — full AI site generator
SEO — Structured Data
Auto schema markup included
Manual setup required
24/7 Live Chat Support
Yes (all plans)
No (callback & ticket only)

Squarespace

Pricing★★★½☆
Support★★★★☆
Features★★★½☆
SEO Tools★★★½☆
eCommerce★★★★☆
Ease of Use★★★★☆
Design Quality★★★★★

Wix

Pricing★★★★☆
Support★★★½☆
Features★★★★½
SEO Tools★★★★☆
eCommerce★★★½☆
Ease of Use★★★★½
Design Quality★★★½☆

Worth knowing

Squarespace spends more on Super Bowl ads than most small businesses spend on their entire website — yet their cheapest plan still costs less than a fancy latte per day.

If you want

You want a stunning portfolio or brand site with zero design headaches

Squarespace's curated templates and consistent typography make you look like you hired a designer.

→ Pick Squarespace
If you want

You want maximum flexibility and a free tier to test the waters

Wix's free plan, 800+ templates, and massive app market let you build almost anything without spending a cent upfront.

→ Pick Wix
If you want

You need a quick AI-generated site live today

Wix ADI builds a full site from a short questionnaire — Squarespace's AI tools are far more limited.

→ Pick Wix
If you want

You're a blogger or content-first creator

Squarespace's blogging tools, SEO schema, and clean reading layouts are built with writers in mind.

→ Pick Squarespace
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