SEO Tools · Tool Face-Off

Semrush vs Moz Pro

Quick answer

Semrush is the Swiss Army knife of SEO — bigger database, more tools, steeper price. Moz Pro is the friendlier, more affordable pick for SEO newcomers who still want solid data.

Our pick

Semrush

The all-in-one SEO beast with a database to match

4.2★

Moz Pro

SEO made approachable, with legendary community roots

3.7★

Starting Price

$139.95/mo (Pro)

$99/mo (Starter)

Keyword Database Size

~25 billion keywords

~1.25 billion keywords

Backlink Index

43 trillion backlinks

~40 trillion (Link Explorer)

Tracked Keywords (entry plan)

500 keywords

150 keywords

Site Audit Crawl Limit (entry)

100,000 pages/mo

Free Trial

7-day free trial

30-day free trial

Competitor Analysis

Full suite (traffic, ads, gaps)

Basic competitor tracking

Rank Tracking Frequency

Daily

Weekly (daily on higher plans)

PPC / Paid Ads Tools

Yes — robust ad research

Local SEO Tools

Yes (add-on ~$20+/mo)

Yes (included in plans)

Domain Authority Metric

Authority Score

Domain Authority (industry standard)

Learning Resources

Semrush Academy (free courses)

Moz Academy + legendary blog

Semrush

Pricing★★★☆☆

Support★★★★☆

Features★★★★★

Ease of Use★★★½☆

Integrations★★★★½

Data Accuracy★★★★½

Keyword Research★★★★★

Moz Pro

Pricing★★★½☆

Support★★★★☆

Features★★★½☆

Ease of Use★★★★½

Integrations★★★½☆

Data Accuracy★★★½☆

Keyword Research★★★½☆

Worth knowing

Semrush offers 55+ tools under one roof — it's practically an entire marketing department in SaaS form.
Moz invented Domain Authority (DA), which ironically became the metric that even Semrush users talk about.
Semrush's free plan exists but limits you to 10 requests/day — more teaser than tool.
Moz Pro's 30-day free trial is one of the longest in the SEO industry, no credit card required.
Semrush processes over 10 million SEO tasks per day across its global user base.

Moz's founders literally wrote the book on SEO — Rand Fishkin's 'The Art of SEO' — yet Semrush now has nearly 3x more users. The teacher got outscaled by the students.

If you want

You want the most comprehensive SEO + marketing data available

Semrush's keyword database, competitor intel, and PPC tools are simply unmatched at scale.

→ Pick Semrush

If you want

You're an SEO beginner or small business on a budget

Moz Pro's cleaner UI, 30-day trial, and lower price make it far less overwhelming to start with.

→ Pick Moz Pro

If you want

You need industry-standard authority metrics your clients already recognize

Domain Authority (DA) is Moz's invention and still the lingua franca of SEO reporting.

→ Pick Moz Pro

If you want

You run paid ads alongside SEO and want one platform for both

Semrush's PPC research and ad copy analysis tools have no equivalent in Moz Pro.

→ Pick Semrush

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