CRM & Marketing Automation · Tool Face-Off

GoHighLevel vs Keap

Quick answer

GoHighLevel is a Swiss-Army knife for agencies wanting to resell an all-in-one platform, while Keap is a polished small-business CRM with deep automation roots. GHL wins on raw feature density; Keap wins on approachability and legacy trust.

Our pick

GoHighLevel

The agency-first all-in-one marketing OS

4.3★

Keap

Small-business CRM with battle-tested automation

3.3★

Starting Price

$97/mo (1 account, unlimited users)

~$249/mo (up to 1,500 contacts)

Free Trial

14-day free trial

White-Label / Reselling

Yes — full SaaS resell mode ($497/mo Agency Pro)

No white-label option

Built-in Website & Funnel Builder

Yes — full drag-and-drop funnels & websites

Basic landing pages only

Email Marketing

Yes, unlimited sends (SMTP-based)

Yes, with advanced broadcast & segmentation

SMS Marketing

Built-in (pay-per-use credits)

Built-in (limited, add-on costs)

Pipeline / CRM

Multi-pipeline, unlimited contacts

Single pipeline view, contact limits by plan

Automation Builder

Visual workflow builder, 100+ trigger types

Campaign builder, solid but fewer trigger types

E-Commerce / Payments

Built-in Stripe checkout, order forms, memberships

Basic invoicing & quotes; no full e-commerce

Appointment Scheduling

Built-in calendar & booking system

Built-in appointment scheduling

Native Integrations

Zapier + growing native list; some gaps

500+ via Zapier, solid native app ecosystem

Reputation Management

Built-in Google/Facebook review requests

Not included natively

GoHighLevel

Pricing★★★★½

Support★★★½☆

Features★★★★★

Ease of Use★★★☆☆

Integrations★★★★☆

Automation Depth★★★★★

White-Label / Resell★★★★★

Keap

Pricing★★★☆☆

Support★★★★☆

Features★★★½☆

Ease of Use★★★★☆

Integrations★★★½☆

Automation Depth★★★★☆

White-Label / Resell★☆☆☆☆

Worth knowing

GoHighLevel was founded in 2018 and hit $100M+ ARR largely by word-of-mouth among marketing agencies.
Keap (formerly Infusionsoft) has been around since 2001 — it practically invented small-business marketing automation.
GHL's $497/mo Agency Pro plan lets you resell the platform as your own branded SaaS, keeping 100% of client revenue.
Keap's contact-based pricing means costs can climb fast — 10,000 contacts on the Pro plan can push monthly bills well over $400.
GoHighLevel includes a built-in course/membership platform, replacing tools like Kajabi or Teachable.

Keap was called 'Infusionsoft' for 19 years before rebranding in 2019 — reportedly because users kept misspelling 'Infusionsoft' as 'Confusionsoft.'

If you want

You run a marketing agency and want to resell software to clients

GHL's white-label SaaS mode is literally built for this — no other tool at this price comes close.

→ Pick GoHighLevel

If you want

You're a solo entrepreneur or small team wanting reliable, proven automation

Keap's polished UX and 20+ years of iteration make it far less overwhelming for non-techies.

→ Pick Keap

If you want

You want one tool to replace your funnel builder, CRM, scheduler, and SMS platform

GoHighLevel genuinely replaces 5-7 SaaS tools; the consolidation savings alone justify the price.

→ Pick GoHighLevel

If you want

You rely heavily on third-party app integrations

Keap's mature integration ecosystem and Zapier depth beats GHL's still-growing native connector list.

→ Pick Keap

GoHighLevelVSSalesforce

CRM & Marketing Automation

HubSpotVSGoHighLevel

CRM / Marketing Automation

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GoHighLevel vs Keap

GoHighLevel

Keap

Worth knowing

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