Coinbase Advanced Trade wins on crypto depth and trading tools; Fidelity Crypto wins on trust, simplicity, and fitting into a traditional brokerage world.
Fidelity started researching Bitcoin in 2014 — back when most Wall Street banks were calling it a scam. They were mining BTC in the office before 'institutional adoption' was even a buzzword.
You already use Fidelity for stocks or retirement and just want a little crypto exposure
One login, one statement, legendary phone support — crypto without leaving your comfort zone.
→ Pick Fidelity CryptoYou want to trade altcoins, use advanced order types, or run a trading bot
Coinbase Advanced Trade has 250+ assets, tiered maker/taker fees, and a full API — it's built for real trading.
→ Pick Coinbase Advanced TradeYou're a beginner who values institutional-grade security above all else
Fidelity's regulatory standing and cold-storage custody are hard to beat for peace of mind.
→ Pick Fidelity CryptoYou want to earn yield on your crypto holdings
Fidelity offers zero staking; Coinbase lets you earn on ETH, SOL, and more directly on the platform.
→ Pick Coinbase Advanced Trade